Find Your Perfect Shade: Estée Lauder Double Wear Playhouse Pop-up 2026

Estée Lauder Double Wear Playhouse Pop-up

Ready to find the foundation that *actually* stays on all day? 💄🪞

If you're into K-beauty, you know that a "flawless, long-wear base" is the gold standard. Estée Lauder is bringing their iconic Double Wear Foundation to life at Shinsegae Gangnam with the "Double Wear Playhouse." This pop-up is an immersive space where you can experience the brand's sophisticated mood, find your perfect shade, and see why this foundation remains a global bestseller in 2026!

🌟 Quick Overview: Double Wear Playhouse

• Period: Feb 26 (Thu) – Mar 4 (Wed), 2026
• Location: Shinsegae Gangnam, Central City 1F (Open Stage)
• Specialty: Personalized shade-finding, immersive brand zones, and new product trials.
• Best For: Beauty enthusiasts, makeup lovers, and anyone hunting for their "Holy Grail" foundation.

1. How to Get There (Location & Transport) 📍

SUBWAY (Line 3, 7, 9) Express Bus Terminal Station (Exit 8-1). Walk into the Central City shopping area toward the 1F Open Stage.

🚕 SHOW THIS TO THE TAXI DRIVER:

신세계 강남점 센트럴시티 (주소: 서초구 신반포로 176)로 가주세요.

2. Operating Hours & Entry 🕒

🕙 Operating Hours

• Mon - Thu: 10:30 AM – 8:00 PM
• Fri - Sun: 10:30 AM – 8:30 PM
• 🚨 Important: On Feb 26 (Thu), only on-site waiting is available. Arrive early to secure your spot!

🎟️ Admission Information

• Entry Fee: Free (No ticket required, but expect a waitlist during peak hours).
• Main Program: Direct testing of the iconic Double Wear range and immersive brand mood zones.

3. ✨ Pop-up Vibes: The Good & The Bad

👍 PROS

• Perfect for finding your true foundation shade with help from beauty experts.
• Sophisticated interior design that makes every corner a "photo zone."
• Located inside a luxury department store—perfect for a full shopping day.

👎 CONS

• Expect heavy crowds since it's located in the high-traffic Central City area.
• The event period is very short (only 7 days), so you'll need to act fast!

4. 💡 Photography & Insider Tips

• Photography: The lighting is optimized for beauty shots! Make sure to take a "Before & After" shot of your skin with the foundation for your social media.
• Storage: Shinsegae Gangnam has lockers on the B1 level and near the department store entrance. Store your shopping bags so you can test the makeup hands-free.
• Tip: If the wait is long, explore the B1 food hall (Gourmet Street 49)—it's one of the best in Seoul!

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Ready for your 24-hour flawless skin?
Head to the Double Wear Playhouse and claim your glow! Which foundation shade are you usually? 🤎✨💄