Lush Theater "Be My Curtain Call" Pop-up: Free Experimental Performances in Seongsu

Turn the Street into a Stage: Lush "Be My Curtain Call" 🎬✨

Seongsu-dong just got more dramatic! Lush Korea presents an experimental, immersive street musical that blurs the line between the stage and the sidewalk. With no reservations and no tickets required, anyone walking down Yeonmujang-gil can suddenly become part of a professional production. Here is your upgraded guide to the most artistic pop-up in Seoul this spring.

📍 Quick Overview

• 📅 Period: Jan 27 – Mar 31, 2026 (Every Tuesday)
• ⏰ Showtimes: 1st Session 16:00 | 2nd Session 17:00 (Starts sharp!)
• 📍 Location: Lush Seongsu (58-1, Yeonmujang-gil)
• 💰 Admission: Free (Public Immersive Performance)

🗺️ How to Get There

SUBWAY

Seongsu Station (Line 2) - Take Exit 4. Walk straight into the heart of Yeonmujang-gil (about 5 mins).

🚕 SHOW THIS TO THE TAXI DRIVER:

러쉬 성수점 (연무장길 58-1) 으로 가주세요.

🎭 3 Reasons Not to Miss This

1️⃣ The Street is the Stage!

The entire Yeonmujang-gil serves as the backdrop. The hip, industrial vibe of Seongsu blends seamlessly with the musical, creating a surreal and unforgettable urban spectacle. You’ll see actors performing right before your eyes on the sidewalk!

2️⃣ A Curtain Call Just for You

The show ends with a festive celebration where the audience and actors become one. It’s a moment of pure joy and connection. Don't forget to visit the dedicated photo zones inside the store to capture your "Curtain Call" moment.

3️⃣ An Art Experience of Scent

This isn't just a visual show; it's a sensory journey. Lush’s signature fragrances are integrated into the performance, stimulating your senses and adding deep emotional layers to the story. It’s where theater meets aromatherapy.

✅ Visitor Checklist

🟢 PRO-TIPS

• Check the Day: Remember, the show only happens on Tuesdays!
• Be Punctual: The performances start exactly at 16:00 and 17:00. Don't be late!
• Interact: This is immersive theater. Feel free to clap, cheer, and respond to the actors.

🔴 CAUTIONS

• Weather Dependent: Since it’s a street performance, it may be affected by heavy rain or extreme cold. Check the local weather!
• Standing Only: As a street performance, there are no seats. Wear comfortable shoes for standing.

📸 Photography & Storage

Photography: Capture the magic! Whether it's the actors on the street or the photo zones inside, your cameras are welcome. Tag #LushKorea to join the community!

Storage: The area can get crowded during showtime. Use the lockers at Seongsu Station if you have heavy shopping bags.

Seongsu-dong’s streets are calling. Will you answer? 💖

Experience the perfect blend of K-vibe, musical theater, and Lush's iconic scents this Tuesday.

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