JENNIE 'Ruby' 1st Anniversary Pop-up at The Hyundai Seoul

Jennie's 'Ruby' 1st Anniversary Pop-up

Ready to dive into the "Ruby" era all over again? 💎✨

It’s already been one incredible year since JENNIE graced us with her first solo album, 'Ruby.' To celebrate this milestone, The Hyundai Seoul is hosting a special anniversary pop-up that looks back at the records, stories, and aesthetics that made 'Ruby' a global sensation. From the refined vibe of Odd Atelier (OA) to exclusive exhibition content, this is the ultimate destination for every fan who wants to celebrate Jennie’s solo artistry!

🌟 Quick Overview: JENNIE 'Ruby' 1st Anniversary Pop-up

• Period: March 05 (Thu) – March 11 (Wed), 2026
• Location: The Hyundai Seoul, B2, Iconic Zone (Yeouido)
• Main Events: Anniversary exhibition, limited merch, and album storytelling zones.
• Best For: Fans of Jennie (Blackpink), music lovers, and anyone seeking high-fashion aesthetics.

1. How to Get There (Location & Transport) 📍

SUBWAY (Line 5 / 9) Yeouinaru Station (Exit 1) or Yeouido Station (Exit 3). Both stations are directly connected to The Hyundai Seoul via an underground moving walkway.

🚕 SHOW THIS TO THE TAXI DRIVER:

더현대 서울 (주소: 영등포구 여의대로 108)로 가주세요.

2. Reservation & Operating Hours 🕒

🕙 Operating Hours

• Mon - Thu: 10:30 AM – 8:00 PM
• Fri - Sun: 10:30 AM – 8:30 PM

🎟️ Pre-booking Information (Essential!)

• Reservation Opens: Feb 26 (Thu), 2026, at 8:00 PM (KST)
• Reservation Ends: March 11 (Wed), 2026, at 8:00 PM (KST)
• Booking Platform: Check @oddatelier on Instagram for the official reservation link!
• Note: Given Jennie's popularity, slots are expected to disappear in minutes. Act fast!

3. ✨ Pop-up Vibes: The Good & The Bad

👍 PROS

• High-end production quality that perfectly reflects Jennie’s "Iconic" style.
• Limited edition 1st-anniversary merchandise you won't find anywhere else.
• Located in The Hyundai Seoul, making it perfect for a day of luxury shopping and dining.

👎 CONS

• Extremely high competition for reservations.
• B2 Iconic Zone is one of the busiest spots in Seoul—expect massive crowds even with a booking.

4. 💡 Photography & Insider Tips

• The "Ruby" Lighting: The exhibition zones are designed with mood lighting. Use your phone’s "Night Mode" or adjust the exposure to capture the deep colors perfectly.
• Free Storage: Use the free lockers on the B2 or B3 level of The Hyundai Seoul. They fill up fast, so store your bags as soon as you arrive!
• Post-Popup: Grab a drink at the "Sound Forest" on the 5th floor for a more relaxed photo environment after the intense pop-up vibe.

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Ready to shine like a Ruby?
Don't miss this one-week-only celebration of Jennie's iconic solo debut. Did you manage to grab your reservation? 💎✨🖤