Ready for a sugar rush in the heart of Seongsu? 🍬💖
The iconic PEKO (Fujiya since 1950) has landed in Seoul's hippest neighborhood for a special Valentine's collaboration with BEAKER! From adorable graphics to limited-edition merch, this is the place to be for the 2026 Valentine season. I’ll guide you through the dates, location, and must-buy items!
🌟 Quick Overview: Peko x Beaker Pop-up
- Period: Feb 5 (Thu) – Feb 19 (Thu), 2026
- Location: BEAKER Seongsu Flagship Store
- Theme: Valentine's Day with Peko-chan
- Best For: K-fashion lovers, character fans, and Valentine gift hunters!
1. How to Get There (Location & Transport) 📍
SUBWAY (Line 2)
Seongsu Station (Exit 4). Walk about 5 minutes toward Yeonmujang-gil. The Beaker store is hard to miss with its striking architecture!
🚕 SHOW THIS TO THE TAXI DRIVER:
비이커 성수 (주소: 성동구 연무장길 7-1)로 가주세요.
2. Operating Hours & Exclusive Merch 🕒
🕙 Operating Hours
- Everyday: 11:00 AM – 8:00 PM
- Note: Popular items might sell out early in the day, so visiting before 2 PM is recommended!
🎁 Must-Buy Items (Limited Edition)
- Peko Graphic T-shirts: Street-style meets cuteness.
- Special Valentine Chocolates: Limited Fujiya x Beaker packaging.
- Peko Keyrings: The "it" accessory for 2026.
- Beaker x Peko Accessories: Phone cases, stationery, and more.
3. ✨ Pop-up Vibes: The Good & The Bad
👍 PROS
- Perfect Instagrammable photo zones with Peko-chan.
- High-quality apparel collab that you can actually wear daily.
- Located in the center of Seongsu, near many famous cafes.
👎 CONS
- Expect a waiting line on weekends due to the small store capacity.
- Items are "limited," so some stock may run out mid-event.
4. 💡 Essential Tips for the Full Experience
- Instagram Zone: Check out @beaker_seongsu_ for the specific daily event updates.
- Gift Idea: The Peko chocolate set makes for a perfect, unique Valentine's gift that you can't find anywhere else.
- Cafe Crawl: After shopping, head to nearby "Ongeundal" or "Daelim Changgo" to rest your feet.
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Valentine's shopping in Seongsu?
Don't miss out on Peko's sweet charms! Which merch is on your wishlist? 🎀🍫✨
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