Sweet Valentine in Seongsu: Peko x Beaker Pop-up Store 2026 Guide 🍬💖




Ready for a sugar rush in the heart of Seongsu? 🍬💖

The iconic PEKO (Fujiya since 1950) has landed in Seoul's hippest neighborhood for a special Valentine's collaboration with BEAKER! From adorable graphics to limited-edition merch, this is the place to be for the 2026 Valentine season. I’ll guide you through the dates, location, and must-buy items!


🌟 Quick Overview: Peko x Beaker Pop-up

  • Period: Feb 5 (Thu) – Feb 19 (Thu), 2026
  • Location: BEAKER Seongsu Flagship Store
  • Theme: Valentine's Day with Peko-chan
  • Best For: K-fashion lovers, character fans, and Valentine gift hunters!


1. How to Get There (Location & Transport) 📍

SUBWAY (Line 2) Seongsu Station (Exit 4). Walk about 5 minutes toward Yeonmujang-gil. The Beaker store is hard to miss with its striking architecture!

🚕 SHOW THIS TO THE TAXI DRIVER:

비이커 성수 (주소: 성동구 연무장길 7-1)로 가주세요.


2. Operating Hours & Exclusive Merch 🕒

🕙 Operating Hours

  • Everyday: 11:00 AM – 8:00 PM
  • Note: Popular items might sell out early in the day, so visiting before 2 PM is recommended!

🎁 Must-Buy Items (Limited Edition)

  • Peko Graphic T-shirts: Street-style meets cuteness.
  • Special Valentine Chocolates: Limited Fujiya x Beaker packaging.
  • Peko Keyrings: The "it" accessory for 2026.
  • Beaker x Peko Accessories: Phone cases, stationery, and more.


3. ✨ Pop-up Vibes: The Good & The Bad

👍 PROS

  • Perfect Instagrammable photo zones with Peko-chan.
  • High-quality apparel collab that you can actually wear daily.
  • Located in the center of Seongsu, near many famous cafes.

👎 CONS

  • Expect a waiting line on weekends due to the small store capacity.
  • Items are "limited," so some stock may run out mid-event.


4. 💡 Essential Tips for the Full Experience

  • Instagram Zone: Check out @beaker_seongsu_ for the specific daily event updates.
  • Gift Idea: The Peko chocolate set makes for a perfect, unique Valentine's gift that you can't find anywhere else.
  • Cafe Crawl: After shopping, head to nearby "Ongeundal" or "Daelim Changgo" to rest your feet.

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Valentine's shopping in Seongsu?
Don't miss out on Peko's sweet charms! Which merch is on your wishlist? 🎀🍫✨

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