Build Your Love: LEGO Valentine's Day "Bloom Bar" Pop-up in Seongsu

A Bouquet That Never Wilts: LEGO Bloom Bar Pop-up 🌹✨

Looking for a unique Valentine's date in Seoul? Forget the standard chocolate! LEGO is opening a romantic "Bloom Bar" in Seongsu-dong. Whether you're a long-time LEGO fan or just looking for a special gift, this immersive pop-up lets you build your own rose and create lasting memories with your partner.

📍 Quick Overview

• 📅 Event Period: Feb 5 (Thu) – Feb 25 (Wed), 2026
• ⏰ Hours: Daily 11:00 AM – 11:00 PM
• 📍 Location: Musinsa Store Seongsu @ Daelim Warehouse
• 🎟️ Admission: Reservation Recommended

🗺️ How to Get There

SUBWAY

Seongsu Station (Line 2) - Take Exit 3. It’s a 4-minute walk to the iconic Daelim Warehouse building.

🚕 SHOW THIS TO THE TAXI DRIVER:

성수동 무신사 대림창고 (성수이로 74) 로 가주세요.

📍 Location: Daelim Warehouse

📅 Reservation & Specials

Advance Reservation:

- Period: Jan 29 (Thu) – Feb 18 (Wed)
- Booking highly recommended to skip the long lines!

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🎁 Special Event: LEGO Bloom Bar

Bring the event leaflet to the Bloom Bar and you can build & keep 1 LEGO Botanical Rose (Red or Pink)! Your completed rose will be packed in a beautiful LEGO flower carrier with a postcard. Perfect for a surprise gift!

✨ Must-See Points & Tips

🟢 HIGHLIGHTS

• Custom Rose: Choose between Red or Pink to match your style.
• Gift Curation: Sensible Valentine's gifts recommended for both 'Him' and 'Her'.
• Purchase Perks: Limited edition gifts available based on your purchase amount.

🔴 VISITOR ADVICE

• Leaflet Required: Make sure to grab the leaflet first to participate in the free rose-building event.
• Limited Stock: The free rose event is first-come, first-served and may close early.
• Peak Times: Weekend afternoons are extremely crowded. Aim for a weekday morning if possible.

📸 Photography & Storage

Photography: The Bloom Bar is incredibly Instagrammable! The combination of the industrial Daelim Warehouse and vibrant LEGO flowers makes for great photos.

Storage: No large luggage storage inside Musinsa. Use the lockers at Seongsu Station before heading over.

Express your heart with LEGO this Valentine’s Day. 💖🌹

A romantic and creative experience awaits you in Seongsu-dong. Don't miss out!

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