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| A colorful display of the new Vaseline X O!Oi color lip balm collection styled like a cocktail bar |
Who knew moisturizing could look this *cool*? 🍸💄
In a collaboration we didn't know we needed, the leendary skincare brand Vaseline has teamed up with the iconic Korean street fashion label O!Oi (OiOi). Located at the trendy Seongsu Portal, this pop-up transforms lip care into a high-energy cocktail party. From finding your perfect tint to creating your own "Lip ID," it’s the ultimate stop for anyone obsessed with K-beauty and street style!
🌟 Quick Overview: Vaseline X O!Oi Pop-up
- Period: February 28 (Sat) – March 08 (Sun), 2026
- Location: Seongsu Portal 1F (16 Yeonmujang 7-gil, Seongdong-gu, Seoul)
- Specialty: Cocktail-themed color lip balm testing & personalized Lip ID cards.
- Benefits: Complete missions to participate in a Lucky Draw for exclusive prizes!
1. How to Get There (Location & Transport) 📍
🚕 SHOW THIS TO THE TAXI DRIVER:
성수포탈 (주소: 성동구 연무장7길 16)로 가주세요.
2. Operating Hours & Key Activities 🕒
🕙 Operating Hours
- Everyday: Typically 11:00 AM – 8:00 PM (Subject to change, please check @oioikorea on Instagram for live updates).
- Admission: Free! Open to all visitors.
✨ Main Experiences
- Cocktail Lip Balm Bar: Test various tinted lip balms in a bar-like setting—find the "cocktail" color that fits your skin tone!
- Personalized Lip ID: Create a unique ID card that shows off your lip preferences and favorite colors.
- Lucky Draw: Complete simple social media or experience missions to win exclusive Vaseline X O!Oi collab merch.
3. ✨ Pop-up Vibes: The Good & The Bad
👍 PROS
- Perfect mix of a "Fashion Brand" aesthetic and "Skincare" practicality.
- Highly interactive: The Lip ID card is one of the coolest souvenirs in Seongsu right now.
- Great for photos! The cocktail-themed interior is incredibly colorful and "Instagrammable."
👎 CONS
- The space at Seongsu Portal can get cramped during the weekend.
- Lucky draw prizes might run out early in the afternoon—go before 3 PM!
4. 💡 Photography & Insider Tips
- The "Bar" Shot: Take a photo while holding a lip balm against the neon cocktail signs for a true "Nightlife in Seoul" vibe.
- Mission Tip: Most missions involve Instagram stories. Have your phone ready and logged in to save time!
- Parking: Parking is very limited at the venue. If you must drive, use the public parking lot near Seongsu Station (5 min walk).
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Ready to find your signature lip cocktail?
Don't miss the most stylish hydration event of the year! Which Vaseline color is your go-to? 🍸💄✨
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