Move over, original Dubai Chocolate! 🍫 There’s a new viral sensation in Seoul that’s taking the "crunch" to a whole new level of stickiness.
Introducing the Dubai Sticky Cookie (두바이 쫀득 쿠키, 두쫀쿠). Unlike regular cookies, this one features a unique chewy shell made from a rich blend of marshmallow and butter, stuffed with the iconic crispy pistachio Kataifi. It’s the perfect mix of "crunchy" and "gooey". 🍪✨
📍 At a Glance: The Viral Sticky Treat
- ✅ Name: Dubai Sticky Cookie (두바이 쫀득 쿠키, 두쫀쿠)
- ✅ The Texture: Marshmallow-Butter Chewy Shell + Crispy Kataifi Filling
- ✅ Price: Approx. 5,000 KRW - 8,500 KRW
- ✅ Trend Level: 🔥 Explosive (The #1 dessert on Korean social media right now)
✨ What Makes it Special?
🟢 The Marshmallow-Butter Shell:
The outer layer isn't dough or rice cake—it’s a stretchy, buttery marshmallow shell. It stays soft and chewy for hours, providing a perfect contrast to the crunchy pistachio center.
🔴 Avoid the Heat:
Because of the high marshmallow and butter content, these cookies can get very sticky or even melt in direct sunlight. Keep them in a cool place or the fridge before eating.
🌍 The Origin & Global Hype
A common question is: Did this originate in Dubai? The answer is no. While the key ingredients—pistachio paste and crunchy Kataifi—were inspired by the famous viral chocolate from Dubai, the "Sticky Cookie" version is a creative variation born right here in Korea.
Known locally as "Doo-Jjon-Coo" (두쫀쿠), this dessert has become an absolute sensation in South Korea, leading to countless unique variations. Recently, this "K-style" Dubai dessert trend has even started taking off in China. 📈
💰 Price Update:
Due to its explosive popularity, the global prices of Pistachio and Kataifi have skyrocketed. As a result, the price of Dubai Sticky Cookies in Seoul is also on the rise. Most premium shops now price them between 6,000 and 8,500 KRW.
🚇 Best Places to Find Them
While the Dubai Sticky Cookie trend first ignited in the trendiest cafes of Hannam-dong and Seongsu-dong, it has now gone mainstream and can be found in many specialty dessert shops across the city.
📍 Are you exploring Downtown Seoul?
Whether you are staying near Gwanghwamun, Jonggak, or Euljiro-1ga, I’ve got you covered. To give you the most detailed and verified information, I’ve moved the full list of downtown spots to a dedicated post.
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Staying near Gwanghwamun, Jonggak, or Euljiro?
I’ve verified the best spots in the city center for you.
📸 The "Cookie Pull" Shot
- The Stretch: Since it's made with marshmallow, you can get an amazing "stretch shot" by pulling the cookie apart. It’s perfect for TikTok and Instagram.
- Cold is Better: If the shell feels too soft, pop it in the fridge for 10 minutes. The butter will firm up, giving you a more satisfying "snap-and-chew" texture.
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Is it worth the hype? If you love sticky, buttery desserts, ABSOLUTELY.
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